Sometimes you put together what you think is a great marketing piece, in this case a press release, only to find out that no one cares 🙁 . Hey, it happens and with a little experience, you can become quite accustomed to, almost expecting such a result.
Fortunately, however, the press release for my latest release The Common Sense behind Basic Economics was picked up by hundreds of news outlets around the country, including the Boston Globe (finance section), the Miami Herald (business section), the Star Tribune, and el Nuevo Herald.
Whether the result of hard work, or just plain luck, it is nice to see that at least the announcement of the book is somewhat interesting. Whether the book itself is, well, we’ll see!